When you have a strong will to do something,
it creates a driving force for moving forward.
As a brand that creates power through our general-purpose engines and generators,
we will produce what is needed in the coming era.
We take a broad view of the world and listen to its people’s voices.
We are committed to high-quality “Made in Japan” manufacturing.
Our products make people’s work more enjoyable, enrich their lives, and bring them happiness.
That, in turn, brings happiness to us.
We want to be a driving force for your future.
That is the will of Willbe.
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Features 01
TWO
BRANDS -
Two brands that power the future
There are two Willbe brands. MEiKi POWER focuses mainly on products that support work, such as general-purpose engines used in agricultural and construction machinery. Earth POWER focuses primarily on products that support daily life, including generators and portable power supplies. We want to provide strong support for people on the move. We aim to make daily work more enjoyable and to enrich lives. Willbe will also power people’s futures.
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Features 02
MADE IN
JAPAN -
Dedication to “Made in Japan” manufacturing
This is Willbe’s tradition and pride, inherited over generations. It is a commitment to manufacturing that embodies the spirit of Japan, as represented by the high technical capabilities and sense of dedication seen in our domestically manufactured general-purpose engines. The technical expertise and responsiveness of our skilled staff result in manufacturing at 1/1000 mm precision. We have established durability testing and quality inspection systems with far stricter standards than those seen in overseas products. We deliver high-quality products, refined through these processes, from Japan to the world.
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Features 03
CUSTOMER
FIRST -
Continuing to take on challenges for the next era
Willbe always listens to people’s voices to create what society needs for the future. For example, instead of gasoline engines, we may develop next-generation power units to meet the needs of the upcoming carbon-neutral era. Or, we may take on the challenge of developing entirely new product categories where other needs exist. Always looking to the future and aiming for a sustainable society, Willbe will continue to take on challenges.
As a “Made in Japan” general-purpose engine brand, we continue to meet our users’ needs in a wide range of fields.
As a brand mainly focusing on generators and portable power sources, we support everything from leisure to emergency-situation lifelines.
