Willbe creates and drives the future through two brands:
MEiKi POWER and Earth POWER
Why we are “Willbe”
The company name “Willbe” embodies our desire to give shape to dreams and create the products needed for our customers’ futures. We also strive to uphold our brand slogan, “Power Your Future.” This slogan expresses our sincere and unwavering determination to meet our customers’ needs through high-quality “Made in Japan” manufacturing, leading to the happiness of not only our customers but also our business partners, employees, and other stakeholders as we move people’s futures in better directions.
Delivering our MEiKi POWER and Earth POWER brands to the world
MEiKi POWER supports people’s work with general-purpose engines installed in agricultural and industrial machinery, while Earth POWER enriches lifestyles through generators and portable power supplies applied to everything from outdoor leisure to disaster recovery.
Through the powerful synergy of these two brands, we aim to expand our lineup and business, both domestically and globally.
Faster product development for a new era
The pace of change is accelerating, in both our work and our lives. By increasing the speed of our decision-making and response, we will go beyond just keeping up with the times, forging our own destiny to create a new era. Please look forward to what Willbe has to offer.
Tetsuya Hirobe
President and CEO
Willbe Co., Ltd.
We are expanding two brands that support work and daily life. By creating what is needed for the coming era, we will power the future.
As a “Made in Japan” general-purpose engine brand, we continue to meet our users’ needs in a wide range of fields.
As a brand mainly focusing on generators and portable power sources, we support everything from leisure to emergency-situation lifelines.
