MEiKi POWER_Brand Introduction | Willbe（ウィルビー）

Mitsubishi Heavy Industries Meiki Engines is reborn as MEIKI POWER from April 2024

Strength

Feature 01 Made in Japan: Putting the heart of Japan into manufacturing

Our company is proud of manufacturing high quality made in Japan engines, as well as supplying our engines around the world for decades.
MEIKI POWER continues to provide small gasoline engines that exceeds our customers expectation.

Feature 02 Flexible Option: Responding to customer needs flexibly

Recently, MEIKI POWER released FI(Fuel Injection) loaded engines, as well as convinient lithium ion battery loaded engines.
MEIKI POWER professionals researches to create new values day to day.

Feature 03 Durability: Processing core engine parts for over 70 years

Core parts are manufactured in MEIKI POWER's factory, in addition MEIKI POWER engines runs several endurance tests, as it is expected to be used in tough environments.
Manufacturing core parts inside MEIKI POWER's factory is the key to our durability.Manufacturing core parts inside MEIKI POWER's factory is the key to our durability.

Brand History

1946

MITSUBISHI HEAVY INDUSTRIES (MHI) started manufacturing small gasoline engine at Nagoya Machinery Factory (Aichi prefecture).
Mr. Yasujiro Maruyama brought back an engine for scooter from the United states for manufacturing made in Japan scooters.
In 1947, MHI released a scooter, called "Mitsubishi Silver Pigeon" that loaded "NE1".
It gained popurality and competed with "Fuji Rabbit". (Also, "Honda Juno" in 1954)
At that time, air cooled engine was new, and it gained good reputations from durability, no overheat, light and easy to use.
After that, along with expansion of needs for agriculture purpose engines, MHI released a revolutionary engine called "A4" that can be started by gasoline and powered by kerosene.
It received Minister of International Trade and Industry award.

1950's

To answer the needs of expansion of food production and agricultural mechanization, MHI developed high torque engine,"G-series" its PTO shaft comes from camshaft.
It gained popularity, and cultivators equipped with "G-series" was introduced to the agricultural market.

1970's

Along with expansion of gasoline engine needs, MHI established a new factory for improving their manufacturing system.
At that time, agricultural market for 4 stroke engine was tough, but 2 stroke engine "T-series" became best seller because of growing needs of brushcutter in Japan and North America.

1980's

Started exporting large amount of 2st engines to a brush cutter manufacturer located in the United States.
Exports of 2st engines was growing rapidly at that moment.

Lawn mower equipped with "G400V" ,in 1988.

1990's

As a result of continuously answering customer needs, total production of 4st engines reached 10 million.

Memorial ceremony of ten million manufacture achievement for 4 stroke engine.

2006's

4 stroke "GB-series" and 2 stroke "TB-series" was released. These are still our flagship models.

2017's

MITSUBISHI HEAVY INDUSTRIES MEIKI ENGINES CO., LTD. (MHIM) was established as wholly-owned subsidiary of MITSUBISHI HEAVI INDUSTRIES ENGINE & TURBOCHARGER, LTD. (MHIET).
As long time has passed since 1946, most of engine manufacturers moved production facility to outside of Japan. On the other hand, MHIM increased its value by specializing in technical development, manufacturing and selling high quality MADE IN JAPAN engines.

2019's

MHIM established a new factory in Tsushima city, Aichi and moved its production facility.
Besides, MEIKO SEIKI CO., LTD.(automotive parts manufacturer) acquired 33% of MHIM's stock and joined its management.

2020's

MHIM took over exclusive sales rights of multi purpose engine from Kawasaki Motors Corporation Japan and reinforced its No.1 market share in Japan.

2023's

MEIKO SEIKI CO., LTD. decided to acquire 100% of MHIM's stock, and turn Mitsubishi Heavy Industries Meiki Engines into a wholly-owned subsidiary.
Utilizing knowledge of MEIIKO SEIKI enables us to respond market needs flexibly and making decision faster.

2024's

MHIM left from MITSUBISHI HEAVY INDUSTRIES Group on 29th of March and established a new company called "Willbe Co., Ltd.".
"Willbe" launched two brands called "MEIKI POWER" which takes over "MITSUBISHI"brand and "EARTH POWER" which takes over "YAMAHA"brand to keep providing valuable products to customers around the world.